I specifically talk about this particular piece because I was one of the guys contacted to give the consumer’s point of view.

We did the best we could and it turned out pretty well. The article does not really go into much detail but that was too much to ask.

It does sort of does justice to our point of view. Nothing is expected to change in the end. Telecom giants have too much influence on the relevant people and they are not going to change their position on this matter at all.

A new player would have to arrive in the market to change the entire scene and mindset. Reliance did that to mobile services market… Hayai ‘could’ do it to the broadband sector.

But the fight continues! :)

Update:

Holy cow. It is a pretty huge article in the newspaper itself!

Hah. Just realized that they did not do take on Airtel as I was expected. They took on Tata Broadband instead… Editing title of the post.