Why is airtel Broadband throttling torrents if none of their plans are truly unlimited?

Based on what I have read on the India Broadband Forum, it is pretty clear that airtel is throttling torrents on their network.

A lot of people have complained about it. I have personally noticed it on my own computer.

There are several problems with this. First of all, this goes against the principles of network neutrality. Airtel needs to stop tinkering around with web services. We have seen them offering higher speeds specifically on YouTube for the IPL broadcast. Airtel Movies is another service that sort of goes against network neutrality philosophy.

The other problem is logic. Airtel has no truly unlimited plans above 256kbps. All of their so called unlimited plans have a fair usage policy. So basically, users have a set limit ranging from 4GB per month to 150GB per month. After that their speeds are dropped down to 256kbps. This alone makes it a sheer stupidity on their part to throttle torrent based downloads.

The company officially would not comment on it of course. The only thing we get out of them is that they do not do anything and their speed claims are restricted to their own servers. We hope that sanity would prevail in the end and the company would allow a throttle free internet experience to their customers in the future.

Sprint does something wonderful. I am amused.

Sprint CEO Dan Hesse does the unthinkable. He talks about what unlimited means in an advertisement that could appear on American television. This is pretty amazing stuff.

Unlimited is an abused term these days. It comes accompanied with * that points to stuff like fair usage policies and other conditions.

airtel is a good example. They have plenty of ‘unlimited’ branded services none of which are unlimited in nature. Airtel Fair Usage Policy is a good example.

They keep on giving examples on how fair usage policy is a global phenomenon. They should learn something from Sprint about clear advertising and product definition policies.

airtel decides how much we should be using the internet!

Business Standard did an article on the fair usage policy problem that is spreading like a plague in the country.

airtel Broadband remains one of the biggest supports of this policy. A company representative has been quoted as saying:

Our data shows that over 80 per cent of our customers use less than 5 GB every month. What it means is that such limits are more than enough for the large majority of consumers. An average customer on our network uses eight-10 GBs in an unlimited plan, the limit is in form of speed reduction and not data transfer, which incidentally has no cap.

There are a couple of issues here…

airtel seems to be unable to handle the load caused by less than 20% of their customers. If i remember correctly, this figure used to be less than 5%. Not sure when they decided to bump it to less than 20%.

In any case, the company does not respond to one simple question. Do you want to cater to the less than 20% of the user base who are affected by fair usage policy?

If yes, what are they planning to offer them besides the 256kbps speeds which they already have on offer?

I am yet to get a solid response to my proposal based on the Hayai Theory. Let the user prepay for bandwidth. Let him decide how much he wants to use. Let him buy bandwidth in bulk at reasonable prices.

We have good reasons to believe that bandwidth costing for a company like airtel does not come to more than 2-3 rupees per GB. Even if we add in other expenses… There is no reason why they cannot sell it in bulk for around 10 bucks per GB.

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The Say No To airtel Campaign

It was launched primary to protest against the high 3G prices being charged by airtel. But in the recent days, it has included the very painful Fair Usage Policy and the falling standards of airtel customer support.

I cannot stop myself from supporting this campaign largely because airtel continues to defend fair usage policy claiming that their limits are already pretty generous. Their best plan from what I saw was 1800 rupees for 4mbps till 50GB and 256kbps afterwards! They do offer a plan with 16mbps speeds with 100GB data transfer but for 5000 rupees. This has gone totally insane. They have shown pretty much no interest in my recommendations related to prepaid broadband plans with reasonable pricing per GB of consumption.

As for the 3G, it is still not available in Gurgaon and large part of country. At their current tariffs, I am unlikely to switch to it. I mean their 2G services are pretty slow but it does work out fine at 100 bucks for 2GB. It is painful to try browsing at these speeds but at least I have some form of internet connectivity on the move. 3G would mean keeping an eye on every single piece of data transfer to stay in the limits. Not something I am keen on.

In any case, if you are an airtel customer, it is worth keeping an eye on the following Twitter accounts: @saynotoairtel and @airtel_absence.

Broadband revolution in India by Airtel?

Airtel has an interesting tweet on their official account. It goes like this:


Bharti Airtel to unleash Broadband Revolution in India – To launch 3G in 2010. for more info: http://bit.ly/dv7R2vless than a minute ago via web

The company claims that the launch of 3G on their network would bring about a broadband revolution in the country.

The same company has utterly failed to do anything with their wired broadband services. 256Kbps is what they believe broadband is.

3G is not going to change anything. Prices are going to be high. Unlimited plans are likely to be out of reach for most of us. And they are likely to feature the famous Airtel Fair Usage Policy.

This PR bullshit is getting crazy. Airtel would do good by fixing the mess they have created on their ‘actual’ broadband services. Get rid of FUP. Launch some exciting pure unlimited plans at competitive prices. Get some shit done. Please.

Times of India does an article on Fair Usage Policy

I specifically talk about this particular piece because I was one of the guys contacted to give the consumer’s point of view.

We did the best we could and it turned out pretty well. The article does not really go into much detail but that was too much to ask.

It does sort of does justice to our point of view. Nothing is expected to change in the end. Telecom giants have too much influence on the relevant people and they are not going to change their position on this matter at all.

A new player would have to arrive in the market to change the entire scene and mindset. Reliance did that to mobile services market… Hayai ‘could’ do it to the broadband sector.

But the fight continues! :)

Update:

Holy cow. It is a pretty huge article in the newspaper itself!

Hah. Just realized that they did not do take on Airtel as I was expected. They took on Tata Broadband instead… Editing title of the post.