Reliance now has FUP free unlimited 1/2/4mbps plans throughout India. They arrived with little fanfare but could define the wired broadband market in the coming months.

As of now, no national internet service provider has plans that can match these. Almost all the broadband plans available to consumers in the market are linked with in most cases laughable data transfer limits.

Airtel broadband is of course has some of the worst plans in the market today. They are also one of the largest private ISP operating in the country and hence are likely to be affected the most.

Let’s compare the offerings from the two company:

Reliance Broadband 4mbps unlimited data transfer for Rs. 1099 plus taxes per month
Airtel Broadband 15GB at 2mbps 256kbps after 15GB for Rs. 1099 plus taxes per month

Would airtel respond to these plans by launching comparable plans? Seems unlikely. But they would be forced to if a sizable number of consumers apply for a disconnection pointing on Reliance as their reason for the same.