http://www.youtube.com/watch?v=NlkT7gRM0xo&feature=player_embedded

Sprint CEO Dan Hesse does the unthinkable. He talks about what unlimited means in an advertisement that could appear on American television. This is pretty amazing stuff.

Unlimited is an abused term these days. It comes accompanied with * that points to stuff like fair usage policies and other conditions.

airtel is a good example. They have plenty of ‘unlimited’ branded services none of which are unlimited in nature. Airtel Fair Usage Policy is a good example.

They keep on giving examples on how fair usage policy is a global phenomenon. They should learn something from Sprint about clear advertising and product definition policies.