If you are watching television for the last 2-3 days, you would have seen the new airtel ads.

They are everywhere. In the newspapers, on the radio and on television.

In fact, they have now become as annoying as the ads for Koffee with Karan on Star World.

airtel needs to slow down. Their new ads are focused on video calling feature on 3G. They have not even launched 3G officially in the market. Majority of 3G device owners are not even going to use video calling (software compatibility, devices lacking front facing cameras and so on).

It is just getting freaking annoying.