Airtel has another major PR disaster in their hands.
They are advertising the stupid HD DTH campaign featuring Saif Ali Khan and Kareena Kapoor.
And sadly, they currently have NO HD content on their HD DTH service.
Airtel Digital TV HD is as good as a regular DTH connection right now. Airtel has not confirmed any plans to add any HD content in the near future.
How awesome.
The fact is that Airtel needs something to crow about given that the other players are getting aggressive on their marketing for the mind space. It has a "lousy couple" as it's brand managers... Crap dip sh** stuff.
The twitter account of Airtel PR spoof is great! Whoever that is, has a great insight in the present mess.
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