Marketing Strategies for Indian Cricket Matches
Advertisers need to be smart. Especially considering how seriously we take Cricket in our country. Dhoni got out for a duck in the match against Sri Lanka and I saw the new 7 UP ad in the break just after that.
And that advertising features Dhoni showcasing him as a super hitter of the ball. Not something any Indian cricket fan would like to see.
I had say they are making a mistake by showing their ads at this time of the match. They should have gotten the channel to stop any of their ads to show. Especially featuring any of the cricketers who are actually in the ad showcasing their products.
